About SF
THE ORIGINS OF SANDRA FRECKLED
She travels the world to connect with different cultures and interpretations of beauty.
Born in Barcelona, she lived in Milan and is now based in Seville, where she continues to pursue her dream... a dream that began at the age of 22, when a teacher told her: Do it!
And she did.
She created a handbag brand!
Instead of building a traditional business that encourages consumerism, Sandra Freckled aims to create a more personal brand—one that builds a philosophy and makes the audience feel part of a shared community of thoughts and values.
SF seeks to redefine fashion, turning it into something more natural and genuine—not something superficial or purely material, empty of meaning.
No season
Sandra Freckled, unlike fast fashion, stands by the idea of timelessness.
She creates products that are meant to last, opposing the concept of launching new collections every six months.
To her, a good product is one you can truly value and use for a long time.
"How could I change collections every six months? That would be like changing friends every six months! What madness!"
Fashion pieces—like all material things—should be appreciated, valued, and used for as long as possible.
Quality
The brand does not separate the concept of beauty from functionality and comfort.
SF believes a product is truly high-quality when it meets three essential criteria: premium materials, aesthetic beauty, and practical comfort.
The handbags are crafted using leathers from the finest tanneries, ensuring excellence in both materials and craftsmanship.
The jewelry pieces are handmade and plated in 24k gold, sourced from India, and created by artisans specialized in fine jewelry and luxury design.
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SF’s creations aim to encourage responsible consumption and investment in versatile products—pieces that you truly fall in love with and that are made to last.
Quality over quantity.
The process matters, which is why SF produces with care and works daily to improve both materials and methods, raising awareness among suppliers to help minimize our footprint on the planet.
- Buy only what you’ll truly use and what will last.
- Buy only what makes you feel beautiful.
And in doing so, help create a better world.
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Freckled means "pecosa" in English, and it’s a tribute to my grandmother—the greatest legacy she left me.
The brand is named after her, and each piece carries something that symbolizes a freckle as part of its identity.
SF’s Target Audience
It doesn’t aim to please everyone—just deeply resonate with those who truly connect with it.
SF is meant for those who value the product with care and respect.
It’s designed for a community of strong, curious women who chase both big and small dreams, and who appreciate meaningful, high-quality pieces—always choosing significance over quantity.
